People around the world are becoming more and more aware that the fashion industry has a long way to go to become fully sustainable. However, when one up-and-coming fashion designer approached us to be a part of her runway show at New York's famous Fashion Week, we jumped at the chance to bring attention to recycling and sustainability in the fashion industry as well as the problem of ocean plastic pollution.
In 2008, multidimensional designer Hillary Taymour launched the Collina Strada fashion line believing that "inspiration is best found off the beaten path." With sustainability in mind and true a passion for fashion, it is her belief that these two are not mutually exclusive of each other. And by using this platform, she is proving that it is possible to blend the two.
"I think it is more about taking away that you can make things that are beautiful and relevant out of things that were not beautiful and relevant," says Taymour.
Each piece is hand made in New York with eco-conscious materials and for her Fashion Week show this year, she asked if we could provide her with some of the recycled glass beads we use in our 4ocean Bracelets to create her signature piece of the evening. Check out the video of this piece being made.
Even some of our 4ocean Reusable Bottles got sweet fashion make-overs, runway-style. How cool...
As consumers, it is up to us to seek out fashion brands that are on the right path to sustainability. And, it is also important to think about our personal purchasing habits when it comes to our clothes. It is hard to do sometimes, living in the age of "fast fashion," but here are a few tips that may help your wardrobe be more sustainable for the planet and our ocean:
Now that you have some alternative options to think about when purchasing clothes, head on over to our Discover 4ocean Facebook Group and join the conversation about ocean conservation and single-use plastics as well. Also, make sure to follow us on Facebook, Instagram, and Twitter to stay up to date on all things 4ocean!
We spent the weekend cleaning areas in both the Middle and Upper Florida Keys, areas that were damaged and heavily impacted by the accumulation of marine debris during Hurricane Irma. You won't believe what our before and after pictures look like!
It turns out that some iconic Spring Break hotspots are extremely important, ecologically valuable areas to the species that call them home. Plastic pollution left behind by Spring Break revelers can cause tremendous harm to endangered species and critical habitats, so have fun but always clean up afterward.
In our Meet the Team Blog Series, we will take a look at some of the 4ocean employees cleaning up the ocean and coastlines around the world. We all know the problem of ocean plastic pollution is a complicated one, but we have people like Captain Louie out there every day tackling the problem head-on!