03-03-2025
How Dune Jewelry is Redefining Sustainable Luxury
Dominic Manzo, 4ocean Content Producer
In this episode of Can Business Save the Planet?, we dive into the world of sustainable jewelry with Holly Daniels Christensen, founder of Dune Jewelry. What began as a creative passion project at her kitchen table has evolved into a globally recognized brand that blends craftsmanship, storytelling, and sustainability.
Dune Jewelry handcrafts pieces using sand and earth elements from meaningful locations, allowing customers to capture memories in tangible, wearable forms. But beyond sentimental value, Holly and her team are pioneering a more sustainable approach to jewelry making.
Through a partnership with 4ocean, Dune incorporates upcycled ocean plastics into their designs, contributing to the removal of over 40,000 pounds of waste from waterways. Their commitment extends further with waste reduction practices, a lifetime warranty program, and a philosophy that challenges the fast fashion mentality in the jewelry industry.
Holly shares her journey from balancing a career in real estate to fully committing to Dune in 2014, overcoming the hurdles of funding and scaling a sustainable business. She also sheds light on the importance of designing for longevity, creating pieces that are meant to be cherished for generations rather than discarded with passing trends.
From eco-conscious manufacturing to charitable partnerships, Dune Jewelry exemplifies how businesses can merge purpose with profit to make a lasting impact. Tune in to hear Holly’s insights on building a mission-driven brand and how thoughtful craftsmanship can drive positive change in the industry.
