The new Last Straw Bracelets are made with single-use straws and other plastics recovered from the ocean by 4ocean crews and will fund daily ocean, river, and coastline cleanups around the world to reduce the impact of the 500 million single-use straws used every day.
BOCA RATON, Fla., Sept. 29, 2023 /PRNewswire-PRWeb/ -- Today, 4ocean announced the launch of the Last Straw Bracelet, a new collection made from recycled plastic straws that 4ocean cleanup crews have removed from the world's oceans, rivers and coastlines. This collection helps to remove the 182 billion plastic straws that are discarded every year and enter into our waterways. The bracelets will also raise awareness about the impact of plastic straws on our marine life and habitats while urging people to skip the straw, or swap it for a reusable alternative.
4ocean is a premier ocean cleanup company dedicated to ending the ocean plastic crisis. Since 2017, its professional, full-time captains and crews have removed more than 31 million pounds of plastic waste and other man-made debris from the world's oceans, rivers, and coastlines.
To help highlight the impact of single-use straws on the environment, the Last Straw Bracelet is made of 100% 4ocean-collected plastic cord attached to a black recycled stainless steel charm filled with shredded straws collected by 4ocean captains and crews. Handcrafted by local artisans in Bali, Indonesia the waterproof bracelets will come in both beaded and braided styles, and each bracelet sold will pull an additional 5 pounds of trash from the world's oceans, rivers, and coastlines.
"The Last Straw Bracelet is an incredible tool to bring awareness to plastic pollution in our oceans." said 4ocean CEO and Co-founder Alex Schulze. "Plastic straws are one of the most common pieces of ocean plastic that our cleanup crews come across and pose a huge threat to marine life. The Last Straw removes non-recyclable plastic straws and 5 lbs of trash with every bracelet sold and helps raise awareness about the impact of plastic pollution."
As an alternative to single-use straws 4ocean also offers "The Final Straw," a stainless steel reusable straw, alongside the new bracelet collection. With a cleaning brush and silicone carrying case on a recycled keychain, The Final Straw offers an eco-friendly alternative to easily replace single-use plastic and compostable straws.
To highlight the impact that plastic straws have on the world's waterways, 4ocean unveiled an art piece at Surf Expo 2023 made from 5787 straws, the amount discarded every second in the USA. Each straw in the display was collected in Bali, Indonesia by 4ocean cleanup teams, which makes up part of the 31 million pounds of ocean trash the company has collected since 2017.
According to the UN Environmental Programme, nearly 35% of the 40 million metric tons of plastic waste produced each year are single-use plastics, including straws. This leads to significant damage to marine wildlife ecology, including whales who have been found to contain straws in their digestive systems and sea turtles who have begun feeding on the discarded plastic. The Last Straw Bracelet will help remove the plastic waste from the oceans that causes this negative impact to wildlife and will raise awareness for more people to switch to eco-friendly alternatives from single-use straws.
To learn about the Last Straw Bracelet or to purchase your own, more information can be found at www.4ocean.com/products/last-straw-bracelet.
ABOUT 4OCEAN
4ocean is an ocean cleanup company based in Boca Raton, FL, that's dedicated to ending the ocean plastic crisis. As a Public Benefit Corporation and Certified B Corp, they harness the power of business to fund a global cleanup operation that recovers millions of pounds of plastic and other debris from the world's oceans, rivers, and coastlines each year.
LEARN MORE
Website: 4ocean.com
Twitter: @4ocean
Facebook: @4oceanBracelets
Instagram: @4ocean
TikTok: @4ocean
CONTACT
Jonathan Marshall
PR Manager
jonathan.marshall@4ocean.com
Media Contact
Jonathan Marshall, 4ocean, 1 6133258251, jonathan.marshall@4ocean.com, 4ocean.com
SOURCE 4ocean