Job Director Digital Marketing - 4Ocean



Director of Digital Marketing

4ocean - Boca Raton, FL





Job Description

At 4ocean LLC, we are looking for people who are Smart, Driven, and Real. We hire leaders and innovators, not employees or staff. 4ocean is a high-growth movement driving environmental change globally. The success and quality of our brand is attributed to the talent of our people. We are looking for a Director of Digital Marketing.


Position Overview:

The Director of Digital Marketing is an integral member of the brand services team, leading the strategy and execution of digital marketing programs that support the Integrated Marketing strategy as outlined by the Chief Operating Officer. He/she would manage these program across a range of digital mediums such as SEM, Display, and Social. Along with managing the day-to-day operations, will assist in mentoring and the continuation of building the digital team.



Duties & Responsibilities

  • Quarterly and monthly planning of digital marketing programs, resulting in continuous improvement on digital KPIs
  • Manage and develop internal digital marketing team
  • Key member of the Integrated Marketing Leadership Team; key contributor in the Integrated Marketing planning process across Digital, Offline and Third Party Marketing
  • Ensure best in class usage of DoubleClick suite of products, across channels, to ensure optimal Return on Advertising Spend (ROAS).
  • Partner with Creative Designer to develop and optimize digital assets in promotion of key initiatives
  • Duties as assigned
  • Supporting and contributing to 4ocean’s stance on building a sustainable future

Qualifications:
  • Bachelor degree in Marketing/Business/Economics
  • Master's degree is preferred in a related field
  • 7+ years. Strong direct response customer acquisition experience (ideally in a large ecommerce environment), proven experience systematically growing digital acquisition programs at national scale.
  • Ecommerce
  • Proficiency with Facebook Business Manager, campaign structure methodologies, Adwords and Adwords campaign structure.
  • Facebook campaign analytics (including Facebook Business Manager and Facebook Campaign Manager
  • Analyze daily metrics using tools such as Google Analytics, Hi Conversion and Sringbot
  • Analyze and improve Google Adword placement, including Search, GDN, Shopping, Dynamic and Video placements.

Benefits:
  • Health Insurance (Medical, Dental, Vision)
  • Life Insurance
  • 401K matching

Job Type: Full-Time

Experience:

  • Digital Marketing: 7 years


4ocean LLC is proud to be an Equal Opportunity Employer.