Big mouths.

Tiny plastics.


Saving whale sharks, one pound at a time.

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“The world’s whale shark population has decreased by more than half in just 75 years.”

Don’t let their name fool you! Despite their enormous size, whale sharks are actually a harmless filter-feeding species of shark. About the size of a school bus with a mouth that’s a meter wide, whale sharks eat by straining small organisms like plankton, schooling fish, and squid from the water. They also like to dine on fish eggs and will wait as long as 14 hours for reef fish to spawn before they swoop in and gobble the eggs.

Whale sharks spend most of their time cruising the open ocean, which means much of their lives remain a mystery. For instance, did you know that they’ve never been observed mating or giving birth? However, researchers have observed a pregnant female, which is how we know they’re ovoviviparous, which is a fancy way of saying the females form and carry their babies in eggs that hatch inside them.

Over a period of time, one female can give birth to as many as 300 pups. Yet whale sharks don’t reach maturity until they’re about 30 years old, which contributes to the vulnerability of this endangered species.


Whale sharks are endangered and their global population is declining.

The world’s whale shark population has decreased by more than half in just 75 years. The Indo-Pacific population has decreased by more than 63 percent since 1975. The Atlantic population has experienced a slower decline, largely due to regulation enforcement, but has still decreased by more than 30 percent.

The biggest fish in the sea are threatened by the tiniest plastics.

Research on these elusive creatures and their interaction with marine debris is only starting to emerge, but recent findings don’t paint a happy picture for whale sharks. In addition to finding microplastic in their gills and all types of marine debris in their stomachs, researchers have also learned that exposure to the toxins absorbed by ocean plastic can alter their hormones and lead to a variety of health and reproductive issues.

Overfishing remains a major ongoing threat.

Despite their endangered status and global conservation efforts, overfishing remains a major ongoing threat to whale shark populations, especially those in unregulated areas, because their meat, fins, and oil are highly valued in international markets. Entanglement and bycatch are also potentially fatal threats associated with the commercial fishing industry.

Responsible ecotourism can help save whale sharks.

Whale sharks love to swim in the warmer temperatures found at the surface of the ocean, which means there are unique opportunities for people to get in the water and see these gorgeous animals up close.

While boat strikes can cause serious and sometimes fatal injuries and irresponsible divers can do things that disrupt their feeding habits, ecotourists that follow proper safety precautions and respect the animals’ boundaries can actually help this endangered species recover.

By showing hunting communities that whale sharks are actually worth more alive, they’re able to change their relationship with these animals and become some of their greatest protectors.


We’re taking action to protect whale sharks.

Released in partnership with Guy Harvey Ocean Foundation, our Whale Shark Bracelet helps raise awareness about the threats whale sharks face. We’re also donating $25,000 to support their ongoing whale shark tagging and migration research program, which will help the world better understand whale sharks and protect them for future generations.

Guy Harvey Ocean Foundation is a global leader in tagging and monitoring pelagic fish populations. Their detailed research provides the information and insight necessary to understand, conserve, and effectively manage the world’s pelagic fisheries and ecosystems.

In addition to producing crucial scientific research and observations of endangered species at the Guy Harvey Research Institute at Nova Southeastern University, the foundation also provides future ocean conservationists with valuable educational opportunities.

You have the power to make a difference.

By purchasing a Whale Shark Bracelet, you’ll remove one pound of trash from the ocean and coastlines while raising awareness about the importance of whale shark conservation. Wear it as a reminder to curb your plastic habit, live more sustainably, and encourage others to do the same.

We believe that education and scientific research lead to better protections and outcomes for endangered animals like the whale shark. If you do, too, you can also donate to Guy Harvey Ocean Foundation directly.

In partnership with

Whale shark spot patterns act like human fingerprints, helping researchers identify unique individuals.

While most sharks have 20-30 rows of teeth, whale sharks have more than 300. Each tooth is no bigger than a match head.

Mothers give birth to live young but form and carry their babies in eggs that hatch inside them before birth.

  • Funds the removal of one pound of trash from the ocean and coastlines.
  • Beads made from post-consumer recycled glass bottles, including a small amount (less than 5%) of ocean glass.
  • Colored cord made from post-consumer recycled plastic bottles, including a small amount (less than 5%) of ocean plastic.
  • pound
                icon Unisex design.
  • Adjustable from 2-5” in diameter.
  • 100% waterproof.

When you purchase this bracelet, we’ll pull a pound of trash from the ocean and coastlines on your behalf.

  • Funds the removal of one pound of trash from the ocean and coastlines.

  • Beads made from post-consumer recycled glass bottles, including a small amount (less than 5%) of ocean glass.

  • Colored cord made from post-consumer recycled plastic bottles, including a small amount (less than 5%) of ocean plastic.