Taking more means having less.


Saving overfished species, one pound at a time.

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#StopOverfishing

Humans have been consuming the seemingly endless supply of fish in the ocean for thousands of years. But here’s the thing: That supply isn’t actually endless. The world’s exponential population growth has increased the demand for fish. Modern fishing techniques are capable of meeting that demand. Fish populations are not.

Fish cannot reproduce fast enough to meet our demand

Right now, 80 percent of all fisheries are either fully exploited or overexploited, which means most of our fisheries are overfished or collapsing. Late reproductive maturity, long gestation cycles, and low birth rates mean many species are simply unable to reproduce fast enough to keep pace with our demand. Without giving them opportunities to recover their populations, we’re placing sustained pressure on many species and fishing them to the brink of extinction.

Discarded fishing gear only makes the problem worse

When fishing gear becomes too old to be effective, it’s often dumped on shore or cut loose into the open ocean where it becomes a death trap for countless marine species like whales, sea turtles, porpoises, and sharks. Abandoned and lost fishing gear accounts for 10 percent of all ocean litter. It gets tangled around fins, flippers, necks, and wings. Many animals are injured as they attempt to escape while hundreds of thousands of animals suffocate and drown when they are unable to free themselves.

#StopOverfishing


Protected marine areas can help overfished species recover

Oceans account for 99 percent of the Earth’s available living space and support nearly 50 percent of all species.Yet less than 2 percent of it is protected. By creating more protected marine areas, we can:

  • Protect critical habitats from destructive fishing practices and other human activities, which allow their populations to recover
  • Maintain biodiversity and provide refuge for endangered and commercial species
  • Create areas where fish are able to reproduce, spawn, and grow to their adult size
  • Increase both the size and quantity of catches in surrounding fishing grounds
  • Build resilience against damaging external impacts like climate change
  • Help maintain local cultures, economies, and livelihoods that are intricately linked to the marine environment

Sustainable fisheries end harmful fishing practices and empower communities

You’ll find 40 percent of the world’s population living within 60 miles (or 100 km.) of the coast. In fact, over 3.5 billion people derive their main source of daily protein from small-scale coastal fisheries. Many of the world’s poor rely solely on the ocean for food, income, and survival. By developing sustainable fisheries, we can:

  • End harmful fishing practices like long-lining and drift netting
  • Remove dangerous fishing gear like gill and purse-seine nets
  • Enforce tighter restrictions or moratoriums on overfished species
  • Empower thousands of the world’s poorest and most marginalized coastal communities to steward their own fisheries
  • Provide a source of food and income for hundreds of millions of people through small-scale fisheries

We’re partnering with SeaLegacy to advocate for marine protected areas and support sustainable fisheries.

What we do or fail to do in the next five to ten years is going to determine what our oceans look like for the next ten thousand years.

-Cristina Mittermeier, Co-founder of SeaLegacy

4ocean is offering the red Sustainable Fishing Bracelet to advocate for marine protected areas and support sustainable fisheries. Each bracelet purchased removes one pound of trash from the ocean and coastlines so fish and other marine species are protected from discarded fishing gear and other dangerous debris.

Through their tireless work, SeaLegacy shines a light on the need to advocate for marine protected areas, sustainable fisheries, and healthy, abundant oceans.

In partnership with

80% of all fisheries are either fully exploited or overexploited.

Each bracelet helps protect the ocean from the effects of overfishing.

Abandoned and lost fishing gear makes up 10% of all ocean litter.

  • Funds the removal of one pound of trash from the ocean and coastlines.
  • Beads made from post-consumer recycled glass bottles, including a small amount (less than 5%) of ocean glass.
  • Colored cord made from post-consumer recycled plastic bottles, including a small amount (less than 5%) of ocean plastic.
  • pound
                icon Unisex design.
  • Adjustable from 2-5” in diameter.
  • 100% waterproof.

When you purchase this bracelet, we’ll pull a pound of trash from the ocean and coastlines on your behalf.

  • Funds the removal of one pound of trash from the ocean and coastlines.

  • Beads made from post-consumer recycled glass bottles, including a small amount (less than 5%) of ocean glass.

  • Colored cord made from post-consumer recycled plastic bottles, including a small amount (less than 5%) of ocean plastic.